At New Direction Fertility Centers, we don't use one-size-fits-all protocols or treatment plans. We customize a specific plan for your goals, take each step together and uniquely adjust to your needs.
We are transparent with fees. If insurance covers 100%, there will be no hidden out-of-pocket fees, such as "facility fees" or "coordination fees," that are regularly seen at other clinics.
Most Insurance Plans Accepted
Very Competitive Pricing
We didn't set out to make a futuristic lab; we aimed to bring the lab of the future now. It all starts with air quality. This is why we installed a revolutionary air filtration system, which removes pathogens and other contaminants from the air more effectively than any other system available.
The technology and performance of our LifeAire filtration system is radically different from all other air purification systems used to improve the laboratory and clinical environment.
High pregnancy rates
Learn More About Our LabIVF incubators are the most important piece of equipment in the laboratory. In order to grow embryos in the lab, conditions must be absolutely perfect. Each patient has their own incubator which allows minimal interruption.
Plus, we've invested in high tech incubators to reduce the amount of time embryos are exposed to disruptions in temperature and pH levels. It takes only three minutes to reestablish optimal conditions in our IVF incubators vs nearly two hours in other centers!
Each patient has their own incubator
Maintains stability in temperature and pH
Ensures high pregnancy rates.
Learn More About Our Lab
Everything is done at our facility. Unlike other satellite clinics who say they are in the East Valley, we do everything here and are open on the weekends. We don't compromise your cycle because it's the weekend or make you drive to another location on the weekend. Everything, including our IVF, is done here.
Infertility Workup
An evaluation of your history and diagnostic testing to determine a plan of care.
Infertility Treatment
Basic (IUI) and Advanced infertility treatments (IVF) are offered at NDFC.
Genetic Testing
PGD, CCS, Family Balancing are just some of the advanced techniques offered at NDFC.
Gamete Preservation
Freezing your eggs, sperm, or embryos is not only possible but affordable with NDFC.
Surgery
Hysteroscopy, Laparoscopy, Myomectomy, TESE, PESA, and MESA are available to our patients.
Endocrinology
PCOS, Thyroid disorders, Abnormal vagina bleeding.
We make fertility treatment affordable while maintaining high quality care.
All Ultrasounds & Bloods
All Ultrasounds & Bloods
All Ultrasounds & Bloods
All Ultrasounds & Bloods
Answers to some frequently asked questions.
▸ Do you do custom treatment plans?That's all we do. Each patient will receive a unique treatment plan just for them. We understand the importance of individualized care and strive to make your journey as stress-free and enjoyable as possible.
▸ Why are your pregnancy rates so high?The most difficult part of the IVF process is growing embryos in the IVF laboratory. Creating an optimal environment for embryos is extremely important for ensuring embryo viability and maintaining pregnancy rates higher than the national average.
Numerous factors, such as air quality, temperature, humidity, levels of essential gases and light, are known to affect eggs and embryos. IVF air quality is often overlooked when setting up an IVF laboratory.
New Direction Fertility Centers went to great lengths to ensure the highest possible air quality.
In addition, each patient has their own incubator (the most important piece of equipment) leading to the highest quality in embryo culturing and IVF success rates higher than the national average.
In order to grow embryos in the laboratory, conditions must be absolutely perfect!
▸ Do you accept my insurance?Upon coming in for your initial consult, our staff will verify what benefits your insurance provides. Each patient will have an assigned financial counselor to help assist you with any financial concerns or questions.
▸ How do I get started?To get started with an IVF cycle, you MUST message us on CYCLE DAY 1, even if it is the weekend. You will always begin birth control on day 3.
▸ What are the Phases of IVF cycle?Suppression Phase: This is when you are on birth control to suppress your follicles from growing. We do this to keep the follicles around the same size so they grow at the same rate during stimulation phase.
Stimulation Phase: This is the phase where you use injection medication to grow your follicles. This is the stimulation cycle-during this time you can expect to be in our office frequently for monitoring appointments (these appointments are set days according to your IVF calendar).
Retrieval: This is a surgical procedure to retrieve all the eggs (in the follicles) that have grown. For this procedure, you are under general anesthesia. You will breathe completely on your own the entire time. The procedure is very quick (20 minutes at the most). It feels like a super quick nap. During the time you are in procedure, your spouse will leave a sample (if applicable).
▸ What do I expect AFTER RETRIEVAL?You can expect cramping (2-5 days), bloating (up to 2 weeks) and some discomfort (2-5 days) following your procedure. Heat packs and Tylenol are best to use to help alleviate any pain.
The rest of the day following your retrieval, you will want to rest and take it easy. You are free to return to normal activities the following day, including work.
Remember to increase salt intake and drink beverages with electrolytes (instead of plain water) for the following 3-5 days. This is to prevent excessive swelling.
We can expect you to have a period about 10-14 days following retrieval. When this happens, you are ready to move forward with a transfer or another retrieval. You will message us on CYCLE DAY 1.
▸ What do I expect for TRANSFER?Our FET Coordinators will walk you through the transfer process when you are ready to move forward with one. You can expect to be on estrogen and progesterone medication (possibly birth control again). This is use to thicken the lining of your uterus to prepare for implantation. The soonest you can expect to transfer is 6-8 weeks after retrieval. Transfers also have preset dates each month similar to IVF cycles.
▸ How long will I be on birth control?The minimum amount of time you need to be on birth control is 21 days. You may need to be on birth control longer than 21 days if your cycle does not align with our stimulation start dates. Therefore, we will need to manipulate your cycle with the birth control. You could be on it for up to 5 weeks (with breaks). We only conduct one stimulation/retrieval cycle per month. There are particular start dates and cut-off dates. Your timeframe depends on when you start your period and how it aligns with our upcoming cycles.
▸ What is the IVF checklist?These are the items you will need to complete PRIOR to the start of your stimulation cycle. The checklist will be explained in detail when you message the team with your CYCLE DAY 1.
▸ When will I get my calendar? You will receive your calendar once your IVF deposit is made and Dr. Amols has a protocol for you. ▸ Can I still work during a cycle?Yes, you can still work during stimulation cycle. Please know the dates and times on your IVF calendar are tentative and may change based on the results of the previous appointments. (Flexibility is needed).
▸ Can I have sex during a cycle? Yes, you are able to have sex, up until the night you trigger.At New Direction, we honestly strive with one goal in mind: to help you get pregnant. Anyone who has met Dr. Amols knows that he truly practices medicine with his heart and that ripples out through his organization.
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Before working with Dr. Amols and his team, we had gone through seven (SEVEN!) years of fertility struggles.
I was told by our last doctor that it was my fault for not getting pregnant because I was so stressed. When I met Dr. Amols, this was the first question I asked him, "Is it my fault I didn't get pregnant?" With a caring twinkle in his eye, he said that women get pregnant in war zones and this doctor had no right to make such an excuse. From day one, we've felt so supported and have been so impressed with the level of technology (that air quality and incubator tech, oh my!), customization of his protocols and his compassionate staff. He is a man on a mission to help people start families!
To everyone at New Direction, we are eternally grateful to you for facilitating the conception of our two miracle daughters."
Jared and ChristieFrom the very first consultation with Dr. Amols, I felt completely confident and secure that we had made the right decision. He walked us through every step of the process, and exuded an empathy and understanding of what WE were going through that I’ve never experienced before.
Debbie & DannyIf it wasn't for Dr. Amols we wouldn't been able to have a family. besides being known as having high success rate Dr Amols is very personal and understanding. He is very compassionate and cares about his clinics. anyone who is looking for a ferlity Doctor, Dr. Amols is the only person I recommended. our twin boys were born 1/28/21 thanks to him and his staff!! From the very first consultation with Dr. Amols, I felt completely confident and secure that we had made the right decision. He walked us through every step of the process, and exuded an empathy and understanding of what WE were going through that I’ve never experienced before.
Every time we saw Dr. Amols he took the time to answer all of our questions and was interested to know how we felt about the treatment options and procedures he was bringing up. I think it is safe to say that my wife and I have never met a doctor we liked more. He is truly a great person.
Erik and SarahDr. Amols is extremely knowledgeable in the field and has the utmost concern for his patients. His kind, patient and attentive nature made me feel comfortable and helped ease my anxiety about my treatment. From the moment you step through the front door, the level of patient care at New Direction Fertility is nothing less than exceptional.
Every person was hand selected by Dr. Amols to represent New Direction Fertility Centers whole heartedly. We are more then a fertility center, we are an ideology and every person here believes in our mission.
Dr. Amols is a family man. He has 4 kids (2 sets of twins). His family is the most important thing to him and is why he is devoted to helping others start their family. He and his wife also went through fertility issues having both struggles and success. His personal journey through fertility issues helps him have empathy for his patients.
Dr. Amols was born in the Bronx, NY but spent most of his life raised in Arizona. He graduated from Grand Canyon University with a Bachelor's in Nursing and worked for Mayo Clinic as a Registered Nurse. Dr. Amols entered The University of Arizona School of Medicine in 2000 and earned a Doctor of Medicine degree. In 2004 Dr. Amols and his wife moved to Minnesota where he completed his residency in Obstetrics and Gynecology at the world-famous Mayo Clinic. While there, he was voted best resident teacher, best resident laparoscopic surgeon and selected as the the Chief Resident. In 2008, Dr. Amols continued his training for an additional three years at the Mayo Clinic and completed his fellowship in Reproductive Medicine.
Dr. Derman joins us at New Direction after practicing in Princeton, NJ. As the sole fertility specialist in his group, he had the opportunity to develop a close relationship with the couples in his care, guiding them compassionately though all aspects of fertility care, from start to finish. He now brings his passion for helping couples overcome infertility to our center. He and his wife are the proud parents of 2 grown children. He enjoys travel, photography and the outdoors in his spare time.
After completing his undergraduate degree in biology at Rutgers University, Dr. Derman attended medical school at the University of Pittsburgh. He then served as a resident in Obstetrics and Gynecology at Columbia University/ St. Luke’s-Roosevelt Hospital Center where he was selected by the faculty as Administrative Chief Resident and received an award for the highest score on the CREOG inservice examination. He then went on to complete a fellowship in Reproductive Endocrinology and Infertility at the University of Maryland before entering private practice. Dr. Derman has also served as a Clinical Assistant Professor at Robert Wood Johnson Medical School at Rutgers University and has lectured and published articles on a variety of topics in reproductive medicine.
Dr Johnson enjoys his role as a reproductive physician. For him, there is no greater professional joy than to assist his patients in the process of having healthy children. As a reproductive physician, his goal is to combine his personal experiences in infertility with over two decades of practicing reproductive medicine, and assist his patients with empathy, compassion, and the highest quality of care to fulfill their dreams of having a family.
Dr Johnson received his B.S. degree at the United States Air Force Academy in 1974 and his medical M.D. degree at Tulane University School of Medicine in 1978. Following completion of his residency in Obstetrics and Gynecology (1978-1982) and after fulfilling a commitment in the Air Force as an Obstetrician Gynecologist (1982-1987), Dr. Johnson pursued his Reproductive Endocrinology and Infertility Fellowship training at the Medical College of Georgia (1987-1989). During his fellowship, he developed an interest in genetics research and was selected as a Research Fellow at the National Institutes of Health (NIH). During his term as a Research Fellow at the NIH (1989-1993), he completed the NIH Clinical Fellowship in Medical Genetics.
Dr. Salem is deeply committed in helping his patients achieve their family building goals. He believes everyone has a unique journey and approaches fertility care as a shared decision-making process. He enjoys tennis, photography and the occasional binge watching of a good tv show with his wife and daughter.
Dr. Salem graduated from the Mayo Medical School after finishing his undergraduate work at UC Berkeley. He completed his residency in Obstetrics and Gynecology at UC San Francisco where he was selected as best resident teacher and best resident minimally invasive surgeon. He then completed his subspeciality training in Reproductive Medicine (REI) at the University of Southern California. Additionally, Dr. Salem possesses a Master's in Biomedical Sciences (M.S.) from the University of Southern California and a Master’s in Public Health (MPhil) at the University of Cambridge in the UK. Prior to joining the NDFC team, he helped hundreds of families in Minnesota and California to achieve their dreams.
Michelle Murphy is a Nurse Practitioner who has joined New Direction. She has a passion for restorative reproductive health and a zeal for partnering with people in achieving the family they have always dreamed of. She and her husband have two rainbow littles of their own whom color their world with joy. Michelle enjoys food, art and traveling when not in the office.
Michelle went to the University of Kansas for her bachelors of science and masters of science degrees in Neurobiology and Cellular and Molecular biology. She then went on to complete an accelerated BSN program, with the ultimate goal of attaining NP certification. She has trained at Wake Forest school of medicine in ultrasonography, and is board certified by the American Association of Nurse Practitioners. She is a member of the American Society for Reproductive Medicine and has completed REI nurse certification by ASRM.
Gigi Arora is a Certified Nurse Practitioner who is one of the newest members of New Direction Fertility Centers. Originally born and raised in Serbia, Gigi moved to the United States in the early 2000’s. She initially started her career working at one of the largest fertility centers as a IVF nurse coordinator in Chicago, IL. After moving to Phoenix, Gigi continues to bring her passion and drive for providing care for patients seeking to become parents.
Gigi Arora graduated from Marquette University with a degree in Psychology and Biomedical Sciences. She continued to pursue higher education and received her Masters in Science of Nursing from Marquette University. She then received her Family Nurse Practitioner degree from Case Western Reserve University.
